As a part of my Public Relations Writing class, we were tasked to create content pieces for a brand of our choosing. I chose the brand Rare Beauty. The pieces I chose to do were an Influencer Information Sheet, Press Release, Social Media Posts, and a Blog post.

Rare Beauty was created by Selena Gomez. The brand's mission is to celebrate everyone’s diversity. Not just the color of their skin but also everyone's abilities. They want to promote self-acceptance and give people the tools to feel less alone in the world. They want to create a space where people feel important and beautiful no matter who they are. They also want to support mental health for everyone. An important part of their brand is to be environmentally friendly. Their packaging is 100% recyclable and their products are cruelty-free, vegan-free, dermatology certified, and European cosmetic certified. The brand promotes the importance of mental health as well. The brand created a philanthropic fund called the Impact Fund which donates to organizations that help the mental health community. A percentage of all sales is donated to the fund.